SMS/800 employees

Who We Are

SMS/800 makes Toll-Free possible through advanced and reliable technologies, backed by a talented and innovative team that’s committed to your success.



At SMS/800, we are creating innovative technologies and advancing the telecommunications industry through open collaboration, sound business practices and integrity.

Gina M. Perini


The Executive Team

Our talent brings 50 years of combined experience in the Toll-Free Industry, paired with forward-thinking and extensive knowledge of evolving technologies in communications.

Board of Directors

Ann Berkowitz, Chair
Peter Bailey
Doug Davis
James Garvert
Kihara Kiarie
Philip Linse
Roderick Morris
Anna Patruno
Gina Perini
Gary Sagnella
Bayan Towfiq
Lisa Youngers


Join Our Team

Do you have a passion for technology, a thirst to collaborate, and fresh ideas? Are you ready to transform an industry, and help businesses realize the power of toll-free?

Join Our Team

The History of Toll-Free

History of Toll-Free

In 1967 an exciting, new way to do business was born. And today, the Toll-Free Number remains one of the best ways to bring visibility to your brand and connect with your customers. As the backbone of the Toll-Free platform, SMS/800 leads the way for future innovations and fresh ideas for making the most of your Toll-Free Number.

  • 1967

    Toll-Free Numbers were introduced by AT&T as “Inward Wide Area Telecommunications Services (INWATS).”

  • 1981

    The computer revolution made possible a first-generation system of centralized databases for processing Toll-Free calls.

  • 1984

    The Bell System divestiture opened Toll-Free Service up to competition, and an 800 service network was developed that would make Toll-Free Service offerings possible for any telecommunications company.

  • 1991

    The Federal Communications Commission (FCC) issued an order to make Toll-Free Numbers fully portable - Toll-Free Subscribers could now change Toll-Free Service Providers without having to change their numbers.

  • 1993

    SMS/800 was established through the FCC tariff.

  • 1996

    Because of Toll-Free demand, the 888 area code was released, as the number of available 800 area codes dwindling.

  • 1998

    More demand led to the release of the 877 area code.

  • 2000

    The Toll-Free Industry was thriving and the 866 area code was released.

  • 2008

    SMS/800, Inc. was formed by the SMS/800 Executive Team.

  • 2010

    The 855 area code was released due to increased demand.

  • 2013

    On November 1, 2013, under FCC Order, SMS/800, Inc. assumed tariffing authority and sole responsibility for managing the database of Toll-Free Numbers; certifying and distributing numbers to Toll-Free Service Providers; and certifying SCP Owners/Operators that route and provide routing distribution of Toll-Free calls. The demand for Toll-Free Numbers led to the 844 area code.

  • 2014

    SMS/800 formed a new Board of Directors, ushering in a dynamic new chapter for the company, and the Toll-Free Industry as a whole.

  • 2015

    SMS/800 launches the Texting & Smart Services Registry for top-level routing data for Toll-Free messaging and multimedia services.

Man talking on a phone

Policy & Tariff

Toll-Free Service Provider access to SMS/800 is described under the 800 Service Management System (SMS/800) Functions Tariff - FCC No. 1 which is on file with the FCC. The tariff contains regulations, rates, and charges applicable to the provision of SMS/800 functions and support services for Toll-Free Numbers.

SMS/800 Functions Tariff


Gain insights from our industry experts and get the latest Toll-Free Industry news.

View Our Blog

From Our Blog

We are just over a month away from our first annual Toll-Free User Summit, and we’re delighted to announce our keynote speaker: Thomas Koulopoulos.

When it comes to solving big problems, we often need a community of passionate team players to come up with a good solution. There are a couple of events next month that will bring the best minds in telecom together to help solve some of our common challenges, such as robocalls and other forms of fraud.